The milestones/implementation timetable section of your business plan should provide the reader perspective on your deadlines and goals for implementing your expansion plan, or for getting your business “off the ground”.

If yours is a startup business, be sure to include expected dates for raising the required capital, purchasing initial inventory or raw materials, commencing operations, commencing sales efforts, and repaying your loan or other investment.

If yours is an existing business, specify the deadlines you have established for implementing the items listed in the Sources portion of the Sources and Uses of Capital section of this chapter of the business plan.

As well, include benchmarks for success based on a timeline you propose.  For example, you might suggest that a certain sales level will be a milestone for the company, and state the target date for achieving that level.

Creativity and ambition in this section will impress the reader.  Set out what you believe are key and critical objectives you wish to meet, and outline a timeline for investors to use as a benchmark for the success of your operation.